Publications

Essential item purchases during COVID-19: A cluster analysis of psychographic traits

Published in Journal of Global Scholars of Marketing Science, 2022

This paper seeks to profile consumer segments formed during the COVID-19 pandemic via a set of psychographic consumption traits: Narcissism, Psychological Entitlement, Status Consumption, Fear of Embarrassment, and Fear of Missing Out.

Download here

An Overview of Post-Secondary Mental Health on Campuses in Ontario: Challenges and Successes

Published in International Journal of Mental Health and Addiction, 2018

This paper examines systemic issues in the post-secondary mental health sector, including the challenges of maintaining best practices; review how the Mental Health Innovation Fund projects and project outcomes worked toward addressing those challenges; and highlight standards in post-secondary mental health program evaluation.

Download here

Pearlyn Ng

Publications

Essential item purchases during COVID-19: A cluster analysis of psychographic traits

An Overview of Post-Secondary Mental Health on Campuses in Ontario: Challenges and Successes